The powerful Tornado that plowed through Oklahoma neighbourhoods earlier this week left thousands of victims in dire need of help. But despite the staggering wreckage that still litters the ground, fortunately, a number of automakers – including General Motors, Ford, Chrysler, Toyota and Volkswagen – have stepped up during this difficult time to donate money, supplies and vehicles to speed up recovery and rebuilding processes.
According to the Detriot Free press, Ford Motor Co. Fund is donating $250,000 to the American Red Cross and will match up to $250,000 in donations from anyone else. A group of Ford dealerships in Oklahoma also gave $150,000 to the United Way.
“The impact of these tornadoes is devastating on thousands of families,” said Jim Vella, president, Ford Motor Company Fund and Community Services, in a written statement. “We know there is great need for assistance”.
Toyota said Thursday it will also donate $250,000 for immediate response efforts and for mid-to-long term needs in the areas of food, small business revitalization and home rebuilding.
The Chrysler Foundation is giving $100,000 to First Response Team of America, a nonprofit disaster-relief organization that assists local first responders and provides help with cleanup efforts.
The General Motors Foundation pledged $50,000 to Detroit-area nonprofit Forgotten Harvest, which is coordinating a campaign called “Help 4 Oklahoma” to deliver supplies to the Regional Food Bank of Oklahoma. The automaker will also collect food at its plants and offices.
Finally, Honda Motor Company is providing as many of its generators as the Red Cross needs.
Perhaps the donations and positive publicity by these Automakers might boost sales and brand loyalty. But what matters most, right now, is providing relief to those affected and helping them rebuild their communities and their lives.