We all know someone who’s named their car. And chances are – let’s be honest – that if you’re reading this, you probably have too. Apparently though, chances are even higher that you’ve named your car if you’re a girl.
According to a new report from DMEautomotive, women and younger car owners (between the ages of 18 and 24) are the most likely to give a nickname and associate a gender to their vehicles. The survey on car-naming behavior examines the emotional connection between consumers and their cars as represented by the degree to which they personify and ascribe a gender to their vehicles. The survey involved approximately 2,000 consumers in 2013, and also revealed that one in five car owners nickname their vehicles.
The study disrupts certain notions of men being more attached to their cars than women, and millennials not caring about cars: at 23 per cent, women proved more likely to personify their vehicle than men (at 18 per cent), and car owners in their late teens or early twenties are four times more likely to name their cars than someone over 55.
“While these findings, on the surface, are just plain fun…they also offer an interesting, even counter-intuitive perspective on the relationships car owners, especially women and the young generation, develop with their vehicles,” said Doug Van Sach, DMEautomotive’s Vice President, Strategy and Analytics.
“The accepted cliché is that men have a more passionate, personal relationship with their beloved cars, while women view them as utilitarian machines that get you from Point A to B. But this research provides a different insight: women are significantly more likely to christen their vehicles, and also associate a female gender with them, while more men perceive their vehicles as male.”
It should come at no surprise then, that the top 5 vehicle names (all starting with a B) are Baby, Betsy, Bessie, Black Beauty, and Betty.